Energizer Bunny

About The Bunny

He likes flip-flops, drumbeats and powering alien spacecrafts. He thrives on perseverance, positivity…and Energizer® batteries, of course. Scroll down to explore how his Keep Going® spirit has launched a whole new movement that connects his boundless energy and innovation with making a positive impact on the world. that's positivenergy™

Explore The Timeline




The Energizer Bunny is born

The Energizer Bunny first hopped onto the scene and into America's hearts in his commercial debut where he drummed away—in full flip flop and sunglasses glory—to outlast all the toys powered by other batteries.

Energizer 1989 Energizer 1989



Zero mercury hits the stage

The Energizer Bunny enjoys an 80s "hare" band as much as the rest of us – but where he doesn't want heavy metal is in his household batteries. So he was thrilled when Energizer led the industry and sold the world's first zero mercury alkaline battery. Rock on!

Energizer 1991
Energizer 1991



Energizer introduces the first AA lithium battery

When you are the world's most-tireless icon, it only makes sense to have the world's longest-lasting battery. Now Energizer® Ultimate Lithium AA and AAA batteries last up to 9x longer* in digital cameras, which means up to 9x less waste.**

Energizer 1992
Energizer 1992
Energizer 1992


Energizer 1994

The Energizer Bunny Hot "Hare" Balloon takes flight

He was taller than the Statue of Liberty, had size 98 EEEEE feet and was held together with 84 miles of thread … and no, we're not full of hot air! The Energizer Bunny Hot "Hare" Balloon went on to paint the skies pink for nearly two decades.

Energizer 1994

The Energizer Bunny faces the dark side

Even the darkest of foes are no match for the Energizer Bunny in this "force"-ful advertising campaign. Thankfully his opponent forgot to pack his lightsaber with Energizer® batteries.

Energizer 1994 Energizer 1994



The Energizer Bunny shines a light on innovation

Those sunglasses aren't just for looks! The Energizer Bunny needed his shades when he helped launch the first line of Energizer® LED lights. The LED technology uses less energy and—much like the spirit of the Energizer Bunny—is nearly indestructible.

Energizer 1997


Energizer 1999

The Energizer Bunny is named a Top Brand Icon

Everyone agrees he is special, but it became official when Advertising Age®* named the Energizer Bunny to its list of the top 10 brand icons of the 20th century, citing him as "the ultimate symbol of longevity, perseverance and determination."



The Energizer Bunny makes it into the dictionary

Not only is he an icon of unstoppable energy, but he became an official "definition," too, when he was added to the 2006 Oxford English Dictionary, defined as:

Energizer Bunny n.:
A persistent or indefatigable person or phenomenon.

Energizer 2006


Energizer 2008 Energizer 2008

The Energizer Bunny has a close encounter

The Keep Going® spirit of the Energizer Bunny reached extraterrestrial levels when he helped power an alien spacecraft in one of his favorite television commercials.

Energizer 2008



The Energizer Bunny celebrates 20 years

He kicked off his 20th birthday celebration at the 82nd annual Macy's Thanksgiving Day Parade® in true Energizer Bunny fashion when he escaped the parade route to "keep going and going …" and was later seen having a "hare"-raising good time!

Energizer 2009
Energizer 2009
Energizer 2009
Energizer 2009

The Energizer Bunny goes social

What did he do today? Keep Going®. What did he eat for lunch? Carrots. After the Energizer Bunny joined Facebook and Twitter, fans everywhere could now follow his adventures.

Energizer 2009

That's positivenergyis a commitment from the Energizer Bunny to make a responsible impact on our world.


Energizer 2011

The Energizer Bunny launches—that's positivenergy™

The Energizer Bunny will always inspire perseverance, but he's grown to represent much more. To launch it in the US, the Energizer Bunny lent a paw to help power and preserve America's national parks.

Energizer 2011

The Energizer Bunny kicks off Energizer Night Race for a Brighter World

Trading his flip-flops for running shoes, the Energizer Bunny sprinted to the start of the first US Energizer Night Race, joining runners across 30 countries as they raced at night by the light of an Energizer® headlight to raise awareness of the need for safe, clean, solar light for families without electricity around the world.

Energizer 2011
Energizer 2011
Energizer 2011 Energizer 2011


Energizer 2012 Energizer 2012

25 years of Change Your Clock Change Your Battery®

Each year the Energizer Bunny partners with the International Association of Fire Chiefs to share the reminder to change the batteries in your smoke alarms when you change your clocks for daylight saving. So don't say we didn't warn you if you happen to see some big pink ears poking out of a fire truck near you.

Energizer 2012
Energizer 2012
Energizer 2012

The Energizer Bunny goes inside the battery to introduce Power Seal Technology

He has been everywhere from the Grand Canyon to outer space to under the sea, but to get a closer look at the first technology of its kind, the Energizer Bunny went where he has never gone before—inside the battery! And it was worth the squeeze. Energizer® MAX® batteries with Power Seal Technology hold power for up to 10 years when not in use.

Energizer 2012


Energizer 2013

The Energizer Bunny helps keep kids safe

Toys are some of his favorite things to power! But the littlest Energizer Bunny fans don't always realize what is a toy and what is not—which is why Energizer is teaching parents how to keep their little ones safe from little batteries.

Energizer 2013


Energizer 2014

Energizer with long-lasting power and
no leaks – guaranteed

The Energizer Bunny knows that every device you own is important to you. That's why our Energizer batteries are designed to prevent leaks or we'll replace your device – guaranteed. Your toys, cameras, hearing aids and other devices will get the long-lasting protection you'd expect from Energizer. And when it come to the Energizer Bunny, he never settles for less. that's positivenergy.

For more details click here.

Energizer 2014
Energizer 2014 Energizer 2014


Energizer 2015

Energizer ventures where no-bunny has gone before.

The Energizer Bunny knows a thing or two about making history. Well, he's at it again – this time introducing the world's first AA battery made with 4% recycled batteries, and our longest-lasting alkaline EVER. Energizer EcoAdvanced is yet another step on our journey to bring performance and responsibility to the world.

Eco Advance battery 2015