They said it couldn't be done.
Our scientists found a way.

A battery made with recycled batteries that maintains high battery runtime? An impossibility for decades is now reality - thanks to Energizer® scientists, breakthrough technology and exclusive partnerships. Introducing Energizer EcoAdvanced®, the world's first AA battery made with 4% recycled batteries and our longest-lasting alkaline.

The Energizer_® EcoAdvanced_® Story

Everybody loves a winner.

Recognition from customers is certainly the highest praise of all. Recently, 40,000 consumers voted for their favorite product in a special USA Sustainability Category. The winner? Energizer_® EcoAdvanced_®, for its innovative use of recycled material. The people have spoken…and their message is a powerful one.

Winner USA Sustainability Category.
Survey of 40,000 people by TNS.

Another world’s first from Energizer®

Energizer® EcoAdvanced® AA and AAA batteries are our highest performing, most responsible alkaline batteries (vs. our other alkaline batteries which contain no recycled batteries). Now enjoy performance for your most critical devices, while creating less impact on the planet. Energizer® EcoAdvanced® creates less impact on the planet by requiring less mining of virgin material and reducing the amount of batteries consumers need to power their devices resulting in less waste.

Energizer® EcoAdvanced® is our longest-lasting alkaline battery and the world’s first AA battery made with recycled batteries. Today, it contains 4% by total weight (which is up to 10% of a key active ingredient) – it’s another step on our journey to bring performance and responsibility to the world.

Energizer® EcoAdvanced® Technology

Energizer®'s award-winning scientists created Energizer® EcoAdvanced® using exclusive partnerships and breakthrough technology.

Technology that refines and transforms recycled battery material to create a high-performance active ingredient.

An active ingredient used in conjunction with energy rings, resulting in a long-lasting battery that has less impact on the planet by requiring less mining of virgin material and reducing the amount of batteries consumers need to power their devices resulting in less waste. Energizer® EcoAdvanced® holds power up to 12 years in storage.

It’s another in a long line of world firsts from Energizer®.

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Energizer® EcoAdvanced® Responsibility

Energizer® EcoAdvanced® is commited to bringing performance and responsibility to the world.

Energizer® EcoAdvanced® is the world’s only household battery made with recycled batteries. Energizer® EcoAdvanced® has achieved UL (Underwriters Laboratories) Environment Claim Validation for being made with 4% recycled batteries on AA (3.8% on AAA). By using Energizer® EcoAdvanced® our longest-lasting alkaline battery, the world can use fewer batteries and create less waste.

Energizer® Vision

With science as our guide, Energizer® is leading the journey to a future where battery recycling has a positive impact on the environment and will be more broadly available.

Innovations such as Energizer® EcoAdvanced® batteries have created a use – and a value – for recycled battery materials (which until today had little use or economic value).

By 2025, our vision for Energizer® EcoAdvanced® is to increase the amount of recycled battery material ten-fold to 40%.

Energizer® Leading and Shaping Battery Recycling

We’ve been leading and shaping the collection and recycling of batteries for years. As founding members of The Corporation for Battery Recycling, we’re leading and shaping an industry solution to collect and recycle primary batteries in an environmentally positive way.

Recycling technologies have advanced to recover a higher quantity and quality of the battery materials through proper processing – this offsets the environmental impact of collecting, shipping, sorting and processing.

We are working with partners like Redux Recycling in Europe and Retriev Technologies in North America to improve and expand processing capacity, which is the bottleneck today – not battery collection – to achieving our Energizer® EcoAdvanced® vision of increasing the amount of recycled battery material ten-fold to 40%.

We are creating a use and value for recycled battery materials with the invention of Energizer® EcoAdvanced®.

Energizer® is on a journey to bring positive performance and responsibility to the world.

In fact, we innovate in all aspects of our business – battery disposal is no exception.

A quest for less waste.

We started over 25 years ago by removing heavy metals such as mercury and cadmium from our batteries – a good start, but we’ve always believed in creating less waste.

Innovations such as Energizer® EcoAdvanced® batteries have created a use – and a value – for recycled battery materials.

Today, you can join our journey by using longer-lasting batteries, which means using fewer batteries and creating less waste.

A concern for the environment.

With science as our guide, Energizer® is leading the journey to the future where recycling has a positive impact on the environment and will be more broadly available.

We’re working with partners like Redux Recycling in Europe and Retriev Technologies in North America to improve and expand processing capacity, which is the bottleneck today – not battery collection.

An opportunity to join our journey.

Learn more about how you can join the journey – selecting the best battery for your device is a great place to start.

Check out local options for battery recycling by visiting Earth 911.

Energizer® is a founding member of Call2Recycle and The Corporation For Battery Recycling – two responsible organizations with plans to create environmentally positive ways to collect and recycle household batteries.

They said it couldn't be done. Our scientists found a way.

The Energizer® EcoAdvanced® Story